Pablo Rodriguez - UX/UI Portfolio

Building a Dedicated Site for Safeguard Pay: Elevating User Focus and Engagement

#UX Strategy

#User Research

#Interaction Design

#Web Optimization

#Team Leadership

Designed a dedicated sie for Safeguard Pay, transitioning from a cluttered global site to a focused platform that improved user engagement and highlighted key services.

Project Overview

Created a standalone site for Safeguard Pay to better showcase its value proposition and streamline user access to the service.

Increase user engagement and retention.
Simplify navigation and streamline workflows.
Ensure a bug-free launch with improved QA processes.

Team Involved

Developers

Product Manager

Stakeholders

Copywriter

UI Designers

+35%

Increased user engagement

+40%

Improved navigation clarity

-20%

Reduced post-launch bugs

Before

Problem

The global website failed to adequately promote Safeguard Pay as a distinct offering:

The service was buried among unrelated content, making it hard for users to find.
The lack of a dedicated page reduced its perceived value and accessibility.
User engagement was low due to unclear messaging and poor navigation.

Instead of positioning Safeguard Pay as a key solution, it was overshadowed by other services on the global platform.

After

Solution

To address these challenges, I designed a dedicated site tailored to Safeguard Pay:

Focused on clear messaging and structured content that emphasized the service's value.
Integrated user-friendly navigation to guide visitors seamlessly to key information and actions.
Highlighted benefits with engaging visuals, explanatory content, and CTAs for inquiries and sign-ups.
Ensured responsive and accessible design, making the page ADA-compliant and usable across devices.

This dedicated page increased visibility and improved the overall user experience, making Safeguard Pay a standout offering.

🧭

Approach

Process Overview

Followed a user-centered design approach to create a streamlined, dedicated site.
Directed the research, wireframing, design, and development processes to ensure the site met both user and business needs.

🔍

Research

Methodologies

Conducted stakeholder interviews to understand the business goals.
Analyzed user behavior and pain points on the global site using Hotjar and Google Analytics.
Reviewed competitor platforms for best practices in service-specific site design.

Insights

Users were frustrated by the difficulty of finding relevant information about Safeguard Pay.
Simplified navigation and focused messaging were essential for improving engagement.

Design Process 🪜

✏️

Wireframing & Prototyping

Created wireframes to visualize the layout and content structure of the site.
Developed high-fidelity prototypes to test and validate user interactions.

🎨

Visual Design

Designed a clean, engaging interface aligned with Safeguard's brand identity.
Incorporated accessible design elements to meet ADA compliance standards.

🧪

Testing

Conducted usability testing with stakeholders and target users to refine the design.

Optimizing Salesforce Efficiency with a Geolocation-Based Solution

UX Design

Geolocation

Productivity Tools

Salesforce Optimization

User-Centered Design

Collaborated to reshape an existing product and ideated, researched, and developed 2 brand-new products for a global insurance company.

Check Case Study

Streamlining Order Management with a Tailored CRM Solution

CRM Design

Order Management

UI Design

Front-End Development

Client Communication

Designed and developed a CRM system for NovaHome to streamline order tracking and client communication. The solution improved workflow efficiency, client satisfaction, and visibility into the order management process.